Are you wondering: why do people blog? Should I blog? In this article, we’ll go over all the reasons and potential benefits so you can decide if starting a blog is right for you.
Before you start building a blog, you might want to find out if it’s worth the effort in the first place. After all, you don’t want to waste a lot of time on something that doesn’t give you anything in return.
So is blogging worth it? The short answer is yes …
… if you do it right.
Let’s take a closer look at why blogging is worth it, and how you can be sure it pays off.
Why People Blog?
The real answer is “is it worth blogging” – it all depends on your goals.
So, first you have to ask yourself: why do you want to start a blog? What are you hoping to achieve?
The 3 most common reasons for starting a blog are:
- Make money online
- Promote your business
- Just for fun!
Let’s take a look at each.
1.Make Money Online
Blogging is a dream job for many people. You become your own boss, you can work from home and earn passive income. This is why so many people are starting a blog with the aim of making money online.
You’ve probably heard of many blogger success stories that make big money.
For example, Lindsay Ostrom started the Pinch of Yum blog as a casual hobby. The former teacher then turned her blog into a full-time business.
Pinch of Yum made over $ 95,000 in November 2016, according to its earnings report!
While making that kind of money isn’t for everyone, you can achieve this level of success if you work hard.
Plus, even if you can’t hit 6 digits and quit your job, blogging is still a great way to raise extra money on the side.
As long as you monetize your blog, you can make money online. There are several ways to monetize your blog, from affiliate marketing and advertising to selling digital products and services.
Any additional cash you deposit is a win, so starting a blog is definitely worth it if that’s your goal.
2.Promote your business
If you already have a business, blogging is a great way to promote it. By publishing regular blog posts, you can get more traffic to your site and introduce your business to more people.
For example, Whale Cove Inn has a blog on their website where they share beautiful travel photos and content about the Oregon Coast.
When people search the Internet for travel destinations in Oregon, blog posts and the Whale Cove Inn website may appear in Google search results. This leads to more traffic to their website and leads to them converting into customers.
Blogging has great business benefits. Check out the blog stats from IsItWP that prove it:
Blogging companies generate 2x more email traffic than those who don’t.
Companies that blog get 97% more links to their site.
B2B marketers who use blogs get 67% more leads than those who don’t.
Blogging companies have 126% higher lead growth than non-blogging companies.
And if you’re blogging for business, don’t forget to build your email list with a lead generation tool like OptinMonster, just like Whale Cove Inn does.
Adding an email form to your blog will help you convert your site visitors into leads. You can then stay connected with them through email marketing and turn them into paying customers.
3.Just for fun
Guess what? Many people also blog just for fun! Blogging is a great hobby and can be very rewarding even if you don’t make money from it.
What should you blog about? You can blog about anything! Want to share your travels? Start a travel blog. Is there a lot of good advice for parents? Blog about it. When you start blogging for fun, you can blog about anything that makes you happy.
Not only is it fun, but it can give you a number of other benefits, including:
Boost your creativity – Blogging provides you with a creative outlet where you can voice your thoughts and explore new and interesting ideas.
Build Confidence – Blogging is something you can be proud of and will help build your confidence.
Make New Friends – When you are a blogger, you can easily make new friends online, whether with your readers or bloggers.
Learn Valuable Skills – Skills that you use in blogging such as writing, SEO, social media management, and more can help you advance your career or get a new job if blogging is your side job.
As you can see, if you want to start blogging as a hobby and are not interested in turning it into a career, that’s great! You will get tons of other benefits from blogging that can enrich your life.
And the hallmark of blogging is that it’s not an expensive hobby at all. There are many free blogging platforms out there and you can create your own professional blogging blog for under $ 5 a month!
Take a look at our list of the best blogging platforms to find the best one for you.
Is blogging dead?
Now, if you are starting a blog to make money, you may still have some caveats.
With the popularity of YouTube and online videos in general, as well as social media platforms like Instagram, many people are unsure if netizens are interested in reading blog posts at all.
Therefore, many are wondering: is the blog dead? Are the blogs outdated?
Don’t worry, blogs are still alive and well!
The popularity of images and videos simply means that blogs need to grow a little.
Instead of creating blog posts with plain text on the page, you can easily add eye-catching images and attention-grabbing videos to your posts to make your blog more attractive.
Check out how Damask Love, a DIY blog, adds YouTube videos to his posts:
Adding images and videos will help your blog posts see more people online – even those who are more interested in watching videos than reading blog posts.
And you don’t need to be a professional videographer or photographer to add videos and images to your blog.
It is very easy to add images. Check out our post on how to find free images for your blog for step-by-step instructions.
As far as videos go, remember that you can make a pretty cool video on your iPhone these days. You can make your video look more professional by creating a thumbnail using a free tool like Canva. Canva offers YouTube templates so you can easily create a stunning sketch without any design skills.
You can also use free video editing software like OpenShot to edit videos, add effects or animations, and more.
Then, upload your video to YouTube or other video hosting and embed it in your WordPress blog posts.
Blog posts aren’t boring, they can be just as interesting and fun as online videos.
So is blogging in 2020 worth it?
The answer is still YES!
According to the latest blogging statistics, blog posts are among the most prevalent on the Internet.
Blogging is definitely not dead and you can still make money from it in 2020. So if you want to start blogging this year, keep reading.
How to start a blog (and make money)
So you want to start a blogging business? Awesome! Blogging is profitable in 2020.
But is blogging easy? Well, it is, and it is not.
Starting a successful blog is not as easy as posting a couple of posts online and waiting for the magic to happen.
You need to properly set up your blog and promote your blog if you want it to be successful.
Check out these blogging tips:
1.Choose a blogging niche
Choosing a niche for your blog is important. When you are choosing a blog niche, building an audience for your blog will be easier.
If you are writing about travel, finance, cooking and automobiles, these are 4 different audiences. It will be difficult to attract all of these types of readers to your blog. Plus, when you blog about multiple unrelated topics, your blog will be confusing to your readers.
But if you stick with one niche, it’s much easier to find your readers and connect with them.
Take a look at SpeedHunters’ blog, for example, which is all about cars:
SpeedHunters know their audience is car enthusiasts, so it’s easy to get those readers to your blog, create content they love, and present your blog as a leader in the automotive community.
Check out our guide on how to pick a blog niche to get started.
2.Choose a good blogging and web hosting platform
With the right blogging and web hosting platform, your blog will be set for success from the start.
At first, you might be tempted to choose a free blogging platform. But on many free platforms, you won’t be able to monetize your blog. You also won’t own your blog and can be deleted at any time.
This is why we suggest using a reliable blogging and web hosting platform.
On the Tyrant blog, we always recommend WordPress.org and Bluehost.
WordPress.org is the best blogging platform; it’s free, easy to use, and highly customizable. This means that it is easy to create any type of blog.
Bluehost is one of the best blog hosting services out there. And it is recommended by WordPress and comes with a one-click WordPress installation, so they are a perfect match.
Plus, Blog Tyrant readers get a special offer from Bluehost that includes a free domain, free SSL certificate, 24/7 support and more with 60% off!
With an easy-to-use blogging platform and affordable hosting, you will have fewer problems building a successful blog that makes money.
3.Customize your blog
As we mentioned earlier, WordPress is highly customizable.
First, they offer tons of free and premium WordPress themes that will instantly give your blog a professional look. This is important because you need to make a good first impression on your website visitors.
Here’s an example of a stunning WordPress blog theme:
For more beautiful themes, take a look at our post on the best WordPress blog themes.
WordPress also offers many plugins (free and paid) to help you make your blog more powerful.
Here are some important WordPress plugins you should use for your blog:
Yoast SEO – With this plugin you can easily optimize your blog for SEO, which will help you improve your search engine rankings and increase traffic to your website.
MonsterInsights – MonsterInsights helps you set up Google Analytics on your WordPress site. You can track traffic to your blog and find out which of your blog posts are most popular with readers.
WPForms – use this plugin to easily create forms for your WordPress site. You can create simple contact forms, polls and polls, guest posting forms, and more.
WP Super Cache – Blogs tend to contain a lot of images and content that can slow down your site. This plugin will speed up your blog making it more reader-friendly.
Sucuri – This plugin helps you protect your blog from hackers. It scans your site regularly and notifies you if any vulnerabilities are found.
Using WordPress plugins, you can create a website that has all the features you need to successfully blog.
4.monetize your blog
Simply writing blog posts and posting them on your website won’t make you money. So, if you want to make money from your blog, then you need to monetize it.
There are several easy ways to monetize your blog. One of the popular ways to monetize your blog is through affiliate marketing.
Affiliate marketing is when you promote products from other companies. When one of your readers clicks on your affiliate link for a product and buys it, you earn a commission.
You can join an affiliate program like ShareASale to find affiliate products that you can advertise on your blog.
You can also monetize your blog:
- Advertising with Google Adsense
- Writing sponsored blogs or reviews
- Sale of goods and services
- Creating a paid membership site
Check out our list of proven and profitable ways to monetize your blog for more ideas.
5.Promotion of your blog
Once your blog is set up, you need to promote it. If you don’t advertise your blog, how does anyone know if it exists?
The more people know about your blog, the more traffic your website will receive.
And don’t worry, you don’t have to spend tons of money on ads to promote your blog!
An easy and free way to promote your blog is to post on social media.
Every time you publish a new blog post, create a social media post to share. Here’s how Inside That Japanese Book blogger does it on Twitter:
Twitter users interested in reading Japanese content, learning how to write in Japanese, and the popular Nintendo Switch game Animal Crossing will be able to find this blog when they search for these keywords.
Use relevant hashtags to expand your social media reach even further. You can find relevant hashtags to use by searching social media for similar content.
Here’s an example of relevant hashtags that you can use if you want to attract fans and fans of Animal Crossing to your post:
Posting your blog post to Facebook, Twitter and Instagram will help you reach more of your target audience and convert social media users into fans of your blog.
These are just a few things to consider when creating a successful blog.
For step-by-step instructions on how to start your blog, check out our in-depth guide on how to start a blog.
Start a blog today
As you can see, blogging is worth it – in more ways than one!
So we hope this post has convinced you that blogging is worth it!
If so, and you’re ready to get started today, check out our Blogging Checklist. This checklist will help you make sure you have everything you need to successfully blog.
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