Have a pact with yourself to improve your game in 2020?
Start with a big niche.
Whether you’re a blogger, marketing partner, SEO, or e-commerce guru (or all four) – you need to create your little territory on the digital globe. Finding a profitable niche that you can monetize is not something that happens overnight. Amazon, Google Trends, social media, research papers – there are many places to look. Take advantage of the online marketplace to help guide your digital career.
A niche will make you more profitable and successful as an online entrepreneur – this is how you can find yours.
The Easiest Guide to Choosing the Perfect Blogging Niche in 2020
1. Do the right research to find a niche
Reason # 1 why I put research at the top of the list is because I know how important it is when choosing a niche for your site.
You need to know which niche is right for you based on your interests and market demand.
- Don’t choose a niche just because you are passionate about it – it will be difficult for you to make money from it.
- Don’t choose a niche without finding its profitability. You can’t build a profitable business if there is no market for it, right?
So, if you’re wondering how to get it right, here are three steps you should follow while doing research for your blogging niche:
1. Get ideas:
List possible ideas for your business. As you brainstorm ideas, ask yourself these 4 questions.
- What are your biggest hobbies and interests in life?
- What are your hobbies?
- Do you have any previous work experience that could potentially turn into a business?
- What kind of business do you want to do? What does your dream do?
Take a notepad or note function on your smartphone and write down whatever comes to mind. So we can narrow down the list in an instant.
2. Pick from 3 to 5 niches:
Focus on ideas that you enjoy as a business. Remember that you are going to spend quite a lot of time on this new venture.
So pick a theme that you really like. If you do not like the topic, you will lose motivation to work hard to make it successful. So, jot down the top 3-5 niches on paper that really interests you.
3. Determine his profit:
Now is the time to take a close look at them and determine if there is potential for profit. Most of your research can be done online.
You can research competitors or read the top blogs (in your industry) to see if there are any reports of income that bloggers share. This is the easiest way to determine the profitability of any niche.
Now, for each niche topic you choose, make sure you follow these steps to narrow down your niche.
Step 1: Search for keywords related to your niche: Search for a broad topic as well as more specific aspects of that niche.
For example, let’s take a fashion blog, you can find “men’s fashion”, “women’s fashion”, “clothing and accessories” and “silk thread bracelets”.
This is where you are looking for a reliable search results page. You need to look at sites dedicated to this topic, articles have been written about it, blogs and other online companies in this niche. If you find competition, that’s really good news.
This means there is an interested market ready to buy.
If you don’t find any results for your topic, there probably aren’t many leads online.
Step 2. Do Extensive Keyword Research: Use Google AdWords Keyword Planner. It’s completely free, you just need to sign up for AdWords. Looking for the same keywords here again.
If you see over 10,000 searches per month for your “main” keyword and 50,000 for all other related but more specific keywords, then that is generally a good indicator of a winning online business niche.
1. Put your main keyword in the search box
2. The next window will show the number of searches for this keyword.
3. See related keywords to get more information about your keyword.
Step 3: Check Amazon: It’s also a great research tool. Here again, search for the same keywords as well as others related to your niche.
When I searched for terms related to cooking, there were many results, thousands of cooking items. This is another good indicator that the culinary business will be doing well.
Here’s our complete guide to finding keywords that rank easily.
Step 4. Check out affiliate marketing sites: Go to affiliate marketing sites like Clickbank. This particular site specializes in information products such as e-books. However, there are many other affiliate sites out there.
Do a search for your niche.
If there are many products available, that means a ready market.
So now you have a source for some of the first products you can sell to your online venture. As an affiliate, you will promote products and receive commissions on every sale.
This is a great way to start your internet business because you don’t have to spend time creating your own products.
There is always a lot of competition. But having many other companies means there is a large market for customers willing to buy products in that niche.
2.Look for profitability in a niche
Passion for your chosen niche is very important.
But at the same time, choosing a niche that brings money is even more important. You have to ask yourself if you are passionate about the niche you blogging or not, as passion is a key success factor.
To be honest, most bloggers don’t consider it a hobby. Many of them want to make a living, put food on the table, pay bills and take care of their families.
So, you need to ask yourself if your chosen niche is profitable or not. Analyze what is the purpose of your blog? Making money or just a hobby?
To create a profitable blog, check the following factors:
- What are your resources?
- Is it easy to attract advertisers in this market?
- Are there any affiliate programs and CPA offers?
- Other bloggers in this niche making money?
- How good is the competition?
Let’s say you love a topic and can write about it every day, but there is no money in it, and then guess where you will be in a few months.
So, if we are talking about “a profitable niche, but I don’t like to write about it” and “I love the topic, but there is no money in it,” then here is how you can check whether your chosen niche will be profitable or not.
3.Check out affiliate products in a niche
You should check if there are any affiliate schemes for your niche. You can check this with plugins.
If you have a specific plugin, you can check the supplier’s website, you will see a menu item labeled “Partners” or “Partners”.
GeneratePress Theme – At the bottom of the page, you can see the link for the affiliate program: there is also an affiliate page
cloudpoco Hosting – at the bottom of the page you can see the link for the affiliate program: there is also an affiliate page.
For general searches, why not head over to the Affiliate Marketplace sites where plugins like Clickbank, JVZoo, ShareASale, etc. may be sold.
If people are making money in your niche, then it is highly likely that there is a lucrative market there.
- Check out Alltop and find the best blogs in your chosen niche.
- Check out each blog to see if and how they are monetizing it.
Remember; anything you write on your blog represents your own writing style and perspective. Some people would rather read your article more than another blogger writing about the same article.
As such, you only need to do a Google search on the topic to see that there are many articles with a different bias.
If you have established yourself as an expert in your chosen niche, then there is an opportunity to start selling your services or products. This is another way to make money in your niche.
4.Use SPY tools to research niches
To help you choose your niche, here are four tools to help you in your niche research.
- SEMrush: Besides niche research, you can also use it to come up with ideas for blog posts. This allows you to learn more about your competitors, what they are ranking and what keywords they are looking for.
- Long Tail Pro: You can add as many starting keywords as you like and set filters to get the best keywords You can also see how popular search terms are with data sourced from Google and with the Moz API you can measure the competition for target keywords.
- Google Keyword Planner: Comes completely free. This is the part of Google Adwords that allows you to research keywords.
- Google Trends: To understand if your niche is declining or growing in popularity, it is important to see historical trends for specific keywords. And you can check it out with Google Trends for free.
Write down which topics you are passionate about, have experienced, and which can be profitable. When choosing your niche, put a lot of thought into it. After all, this is what you will be writing about, at least for the next few years, or perhaps much longer.
5.Conduct a competitor analysis
If you’re running an online business, you probably spend a lot of time researching potential customers. But if you want to be # 1 in your niche, then you should spend at least as much time researching your competitors as your customers.
Because your competitors can be a source of information where you can learn all aspects of your marketing and take your site to the top of Google.
You need to check for reputable blogs and websites in your niche, as well as find out what content competitors are posting and where they find the most engagement. One of the easiest is to simply do a Google search to see how many sites exist for keywords on your topic.
It will give you some idea of the “size” of the competition and will identify some of the sites you want to track.
However, it takes too long. But here’s the good thing.
With the right tools, you can easily conduct in-depth competitive analysis of your niche.
You have already picked up 5 niche tools.
Identify competitors in each niche to find out which one is more profitable, how they make money, what type of content they produce, what marketing strategies they use, and more.
- Buzzsumo: Enter your competitor’s domain name and the tool will instantly analyze your competitor’s blog content. It displays the number of social networks for each post on this website. Posts with the most social shares are at the top of the list.
- SEMrush: This is a great tool that allows you to enter the names of your competitors and get a list of the top 10 keywords that drive traffic to them. You can also see the average monthly search volume for a given keyword combination.
- Moz: It ranks millions of websites and web pages using its own ranking algorithm. Every ranked website is numbered from 0 to 100. The higher the authority of the domain, the more influential the website is. It also ranks the individual pages of the website and reassigns the page authority using a rank from 0 to 100.
- Ahref: To get an idea of your competitors, see statistics and metrics for each of our competitors’ domains. You can also use Ahrefs’ Domain Compare Tool to analyze 5 domains at the same time. You can know the overall competitiveness of a niche.
You need to spend a lot of time to find and analyze your competitors’ performance metrics. However, by using the right tools, you can streamline the process.
Researching your competitors is extremely important. Once you know what works for them, you can create your own content on similar topics.
6.Check the forums in your niche
Reading forums is one of the best ways to learn more about your niche.
A forum is a place where people interact with each other and ask many questions related to this niche.
So how do you find these forums?
Just go to Google and enter “your niche name + forum”, for example we will enter “cooking + forum”
7.Use Quora to Find Niche Content Ideas + Promote Your Content
Quora is like Wikipedia on steroids. This is an absolute goldmine of ideas for niche marketers and content creators. Founded in 2009, Quora recently took off; he is even cited as a source on major news sites.
Quora is a great place to explore niche content, and a fantastic advertising tool as well. Here’s what you need to know about Quora:
- Quora is a very high traffic platform. Their frequent mailings are part of their strategy to drive traffic, and by getting people to create accounts, they have done very well in building a sense of community (a major source of repeat web traffic).
- Quora is very #nofilter in terms of content – quackery can be found there, weird and disturbing.
How can you use Quora?
- Use Quora for audience polling and content research.
- Create a blog summary from Quora responses.
- Create a niche account to build trust and drive traffic to your site.
- Answer the right questions and you can go to great sites.
- Modify your site content by answering questions and linking to your site/blog.
Here’s an example of a Quora homepage – it’s adapted and completely based on the topics you follow. Follow the topics you need to get the most pressing questions and check back regularly to see what’s in your niche right now.
If you move fast and are the first to answer a question well, you will have a better chance of being elected to the top.
Can’t see what’s still going on in your niche? Start asking and answering questions to get things going right. It’s also helpful to follow parallel niches and topics to find crossover content ideas.
Matcha is a topic that has become more and more popular lately – the Quora theme for match is a great place to see what’s happening in this new niche.
Especially for those who are quite experienced in the niche, this is a great insight into what a newbie might have in his head (such as the potential confusion between mochas and matches).
On the other hand, people are also eager to debunk any myths such as “2% match tincture”. Use Related Topics to help you expand on the topics you follow – here you can see that Green Tea and Tea have a lot more followers than Match (but these followers may be less loyal) …
Being featured on the Top Writers for your niche is a fantastic way to establish yourself as an expert and educator. You can see that all the top authors have tagged matcha on their profile and most of them are matcha entrepreneurs and business owners.
By pasting your website URL right at the top of your Quora profile, you can instantly build brand awareness even if people aren’t clicking on your profile.
The Top Questions niche is a brilliant starting point for any content strategy. Perhaps they could form the basis of your email campaign?
Could you create an infographic that promises to answer all the basic questions of the match?
How To Find Niche Ideas For Creating A Successful Blog 13
Your Quora profile is an invaluable place to promote your own website. Fill your profile with care – choose interesting images and words that grab people’s attention and make it easy and quick to understand what you are doing.
Link to different parts of your site and try to use a call to action that people might be interested in (and you can track any Quora clicks in Google Analytics).
On Quora, you can collect badges and credentials by answering niche questions – like Jack from TheTravelingProfessionals.com, who collected badges for tourism, tourism, travel, and more.
Niche Research Hacks
So now that you’ve exhausted your own niche ideas and thought about what niche strategies might work for you – where can you turn to find new niche ideas?
Finding keywords in your niche is very important – start with Google tools and free SEO tools like KWFinder. Need a process? A few tips for finding key niches are here to get started. There is no “wrong” way to do this, but make sure you understand the basics of SEO.
Amazon is a great place to research products and a great place to start many things thanks to their dominance in the search market, their nifty subcategories, and the book marketplace. See what trends are on Amazon, what are the best sellers in each category, and what products are recommended to the user throughout the entire product discovery process. (Don’t pick any of the niches that have been popularized by Amazon’s success courses.) Other places to research niches: Clickbank, StumbleUpon, Alibaba,
- Social media and Reddit are a research goldmine. Start with Twitter trending and hashtags and find a subreddit for your niche of content and product ideas. Instagram is also good for hashtags and influencers – what niches are people getting into?
- Affiliate marketing groups and forums are great places to share knowledge and spy on competitors. Ecommerce platforms like Shopify have recently caught the attention of niche sellers – there are plenty of Shopify Facebook groups and forums to join.
- Blogging – Often a new niche is emerging from a need identified by bloggers and other online microswitches. Blogging forums and groups are great places for service-led research.
- Google News and Google Trends could also lead to some interesting niche data.
It can be tempting to get carried away before testing the feasibility of your niche. Once you have established that there is a market (desire), now you need to find out if you can serve that market and profit from it. Here’s what to consider in a feasibility study:
- Margin and Profitability – Make sure this is something that you can monetize well and that has good margins.
- Logistics – Shipping and fulfilment can be eCommerce headaches. Product dimensions can have a big impact on shipping costs – try to keep your products in their ideal sizes (for example, Amazon’s standard size is 18 x 14 x 8 inches). Here are some more tips for finding the perfect Amazon product.
- Growth potential – how much can your business grow in the next two years?
- Launch Costs – What Do You Need to Set Up? Where will the money come from?
- Timing – Do you have hours a day to save now? How long will it really take you? Do you have the bandwidth to handle this right now?
How to Create Awesome Niche Content
One of your biggest success metrics as a niche marketer will depend on how good you are at creating relevant niche content.
Content is absolutely essential for SEO, and it’s one of the main ways you can start engaging your audience.
You will only be known as niche experts if you can prove yourself by creating relevant content on a regular basis. (If you’re good enough, you can start monetizing your content pretty quickly.)
Not sure how to start your content career niche?
Here are some tips for creating niche content:
- Start with keyword research: make sure you cover all the main topics covered during the discovery phase. Frequently asked questions, resource pages, and in-depth articles are a natural way to boost topical keywords.
- Use the community around you for content: Collect content ideas and topics from audience and social media surveys. Some of the most effective web content is user-generated and summary-oriented, which requires minimal maintenance for you (more on using Quora for reviews below).
- Be Timely with Your Content: Match it to what’s happening around you and plan your content with an appropriate seasonal calendar. You don’t always want to post content on the day of the event – plan weeks or months in advance.
- Agree with your content: By creating expectations and culture around your content, you become part of people’s content consumption habits. A monthly column on a high traffic site is a great way to drive your audience out of your own domain.
- Thorough content is best for search engines and users: Go the extra mile and prepare long, detailed guides that focus on short and sharp content that people can share. Strive to be better than your competitors and learn from the people who are currently killing it online.
When creating content, it’s important to remember that you need to continually plan, test, and refine your content. There is no point in just throwing something and hoping for the best – being strategically important with regards to content ROI. Here’s Neil Patel, who owns a new content niche.
Build a legacy to stay ahead of the competition
A faceless store and brand will not help sell your product or idea to a customer. One of the best ways to be successful is to break yourself out of the “niche marketer” and “brand marketer” mentality. This will give you a more sustainable, long-term digital future.
- It doesn’t take long to come up with a credible story or backstory to understand why you do what you do. Share your passions and dare to strip a little.
- Branding is inexpensive and difficult – it is about genuine connections and customer loyalty.
- A brand building that can start out as a niche bustle can quickly turn into a lucrative gig. Distinguish and arrange clocks to be successful.
Come on down and find your niche today! What has been the key to your online success so far?